Wendy Chisholm

Stairs make the building inaccessible, not the wheelchair. Co-author of Universal Design for Web Applications. Strategist for Microsoft. @wendyabc at twitter.

Archive for the ‘justice’ tag

The Girl Effect

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I was so moved by The Girl Effect (video). I wish everyone would watch it. Here’s a transcript for those unable to view it. Note there is no speech during the video only music. The following words display briefly on the screen one or a few at a time. Where the words interact to create an effect, I’ve attempted to describe the animation to convey the message. Enjoy.

The world is a mess. Poverty. AIDS. Hunger. War.

So what else is new?

What if there were an unexpected solution that could turn this sinking ship around?

Would you even know it if you saw it?

It’s not the internet.  It’s not science. It’s not the government. It’s not money.

It’s (dramatic pause) a girl.

Imagine a girl living in poverty. No. Go ahead. Really. Imagine her.

Description: The word “girl” in large orange letters with the small, black words “flies” flying around like flies. “Baby” small and in front of her. The word “husband,” much larger than “girl” falls into the scene and looks to weigh heavily on her. “Hunger” pops up from below, pushing up “husband,” “girl” and “baby.” “HIV” pushes up from below.

[Back to words displaying on the screen one or a few at a time]

Pretend that you can fix this picture.

Description: The stack of husband, girl, baby, hunger, hiv appears. All of the words fall away except “girl.”

Ok. Now she has a chance.

Let’s put her in a school uniform and see her get a loan to buy a cow and use her profits from the milk to help her family.

Pretty soon, her cow becomes a heard. And she becomes the business owner who brings clean water to the village, which makes the men respect her good sense and invite her to the village council where she convinces everyone that all girls are valuable.

Soon, more girls have a chance and the village is thriving.

Description: A stack forms with the following words: Village, Food, Peace, Lower HIV, Healthier babies, Education, Commerce, Sanitation, Stability. The stack becomes so large that the top words have been pushed off of the screen. Stability flashes again briefly.

Which means the economy of the entire country improves and the whole world is better off.

Are you following what’s happening here?

Girl -> School -> Cows -> $ -> Business -> Clean H20 -> Social change -> Stronger economy -> Better world

It’s called the girl effect.

Multiply that by 600 million girls in the developing world and you’ve just changed the course of history.

Written by wendy

January 7th, 2010 at 1:04 am